Blog Post #1 – Digital Marketing Importance

For this blog post I will be discussing the importance of digital marketing. Firstly digital marketing is defined as a way or promoting or selling products or services with the use of online marketing tactics such as social media or email marketing. As these services have become a daily part of our lives the use of these for marketing has risen greatly through adverts embedded into websites or social media feeds or trailers posted to video media websites such as YouTube. For example in 2019 the average user of online media has at least 7 social media accounts created for themselves (Digital Marketing Blog, 2020) and 76% of users on Facebook are active on there on a daily basis, to put that into perspective 22% of the worlds population have Facebook accounts. This shows that by using social media platforms such as these is one of the easiest and most logical ways to advertise a product or service especially with the ability of targeted advertising available from advertisement services having access to previous searches via google. Using a service such as facebook for digital marketing allows you to reach out to potential millions with far less effort than using services such as newspapers and in the digital media profession you are more likely to appeal to people via digital marketing than via physical marketing.

1.     Digital Marketing Blog. 2020. The Importance Of Digital Marketing: Top 10 Reasons You Need It. [online] Available at:  [Accessed 19 Feb. 2020].