Common Marketing Techneiques

In this blog post I will be talking about three common web marketing techniques.

Firstly, optimising your website for SEO (Search Engine Optimisation). This is typically making changes to your website so that the algorithm of the search engine picks up these changes and places your website higher in the search list. This can be achieved through various methods one of which is Keyword Research via such tools as Google Keyword Tool which will allow you to find search terms that are both relevant to your business and are more common to be used. Secondly is Link Building which is a more difficult option however just as important, the way this works is search engines will look for how many other pieces of content link back to your site e.g articles posted on reddit, the more it is linked the more valuable the link is considered and will be placed higher in the search list. This can be achieved by creating content/titles that are attractive and make people want to click on. This blog for example, by using an engaging title would create more clicks than a boring or not precise title.

Secondly is building a social media presence which can be extremely important in today's age. Creating a following on social media will guarantee a viewership that will see when a new piece of content is available, be it via youtube notifications or linking a new article on twitter it is extremely beneficial for marketing and also entirely free to post or link content there. Consistently using a social media account will naturally generate a following (twitter hashtags or recommended tab on youtube). This can also be extended by having links to these social media accounts in articles. For example in the development of my game I am using this blog to talk about new content and document the development.

Thirdly an extremely important form of web marketing is the use of Display Advertisements. this is the act of using advertisements that fit to a display such as mobile or tablet displays or fitting on web pages with uses such as banner ads which allows to capture the attention of viewers and generate clicks be it purposeful or accidental.